The idea is actually a good one, because it gives the great opportunity to not only get their players media exposure of a personal side, but gives fans a chance to get access. It creates fanfare, and that's what the NHL needs. Just check out this photo of a swarm of little kids clamoring to get Alex Ovechkin's autograph:

Of course, while most understand this is really supposed to be a fun event, there are some fellow media colleagues that just haven't caught on yet.
When Rick DiPietro came over to talk with one of the local Atlanta television stations, the reporter asked him about his suit -- "So, who are you wearing?"
DiPietro's response, "Uh, I don't know? Hugo Boss?"













